Opens September 2008. Step into The Counter (mainly a California chain) and you'll be greeted with a clipboard and an extensive list of ingredients that allow you to build your own gourmet burger. Choose your burger (beef, turkey, veggies or grilled chicken), add your cheese (everything from yellow american to gruyere) drop on some toppings (among the more exotic selections are dried cranberries, hard boiled eggs and guacamole), then add your sauce (roasted garlic aioli and apricot sauce are two options). If you're having trouble deciding, there are some "signature" options that do the heavy lifting for you.