Only one food group counts at The Fruit Factory. Take a guess which one. Specializing in all things fruit-related, The Fruit Factory's pristine space features tantalizingly larger-than-life photos of fruits like kiwi and pineapple, indicating the quick, healthy snack that awaits.

The downtown spot offers refreshingly cold and sweet 16- and 24-ounce fruit juices called JoiJuice. Far from a new spin on Jamba Juice, Fruit Factory lets the main ingredient, fruit, shine, without diluting it with a yogurt or dairy base. The texture is more frozen margarita than milkshake, which places the vitamin goodness in a starring role.

Patrons begin by choosing a base fruit (options include fruits like banana, honeydew melon, pineapple, strawberry and tomato), and can select an additional fruit if they desire (the same menu as base fruit, with a few additions like blackberries and kiwi). Adorn away if you like with toppings like tapioca pearls, fruit spinkles and chopped fruit.

But it's not just juice here. The Fruit Factory also serves fruit salad and its own fruity teas, such as Isle of Sangria and Liquid Ambrosia. Flavored hot chocolate and apple cider are available seasonally.

Centerstage Reviewer: Corrie Driebusch